Use the editing area below the toolbar to write and format your writing. You can also paste formatted content here (e.g. from MS Word or Google Docs). The editing tool will do its best to preserve standard formatting–headings, bold, italic, lists, footnotes, and hypertext links. You can also embed audio and video from many social sites simply by putting the URL of the media on a blank line (you will see them embedded in previews and when saved).